Johnnie Walker Blue Label Ultra Secrets
Wiki Article
In our quest for the lightest bottle doable, we took our vision to your staff of skilled glassmakers. Checking out designs and glassblowing approaches to minimise glass usage with no compromising durability.
Diageo is a global leader in beverage Alcoholic beverages with an outstanding collection of manufacturers across spirits and beer groups.
From American bourbon to Scotch whisky, browse our useful manual to the different types of whisky, how they’re manufactured And exactly how they vary.
Choosing the accurate rookie whisky is a vital stage for virtually any budding malts enthusiast. Allow us to assist You begin your journey.
Our fantastic blend of our men and women and types is our magic, and within our inclusive and supportive lifestyle, your chance to prosper is unlimited.
From peaty whisky to fruity whisky, lean on our specialist insights to discover the full variety and character of various whisky flavours.
Along with exterior glass makers, the model rethought all aspects of how the bottle is developed, manufactured and transported: from hand-blowing the glass, to employing a teardrop form which, for the first time ever, intended reforming the iconic Johnnie Walker sq. bottle.
. The previously claimed ‘lightest weight Scotch whisky bottle’ was released by a British isles retailer and weighed all-around 298 grams.
With less than 888 bottles unveiled globally, Every single bottle is independently numbered and introduced in the luxurious collector’s situation.
On the other hand, the technology does not nevertheless exist to roll out the Ultra bottle completely. Diageo hopes this will adjust, and it has by now been granted a patent to carry on improvement.
The complex worries that lightweighting presents led us to incorporate various style and production specifications that we couldn't have envisaged at the start of our journey; from the necessity of a tear drop shape which Now we have moulded to nevertheless mimic the iconic sq. form of Johnnie Walker bottles, into the addition of the protective cage to permit for just a spherical base, and also the hand-creating and filling of each individual bottle to avoid damages in output.
The Johnnie Walker Blue Label Ulta in its cradle and box. Credit history: Diageo In addition to this, Diageo has declared that a royalty-free of charge license on the patent will probably be available to anybody who needs to hitch Johnnie Walker in its mission. Lindley mentioned: “Rather read more than maintain this new knowledge near to our upper body, we’re enthusiastic to offer a royalty-cost-free licence to our granted British isles patent to the whole world.
We learned that the lightest, strongest glass bottle you may make without compromising sturdiness is a teardrop shape.
In whisky packaging, luxury usually means significant—Consider thick bottles with hefty stoppers that double as trophies on a shelf. Johnnie Walker desires to upend that thinking and embrace the Idea that lithe is lavish.
This can be a just one-off bottle for now illustrating the art from the probable, for a layout experiment and redefining lightweight as luxurious. We'll continue to use these learnings across the broader Diageo assortment.
Your payment data is processed securely. We don't store credit card facts nor have entry to your credit card details.
Since the time of its founder, John Walker, those that blend its whiskies have pursued flavour and quality above all else.